multinational marketing

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• Marketing research — Marketing Key concepts Product marketing · Pricing …   Wikipedia

• Marketing accountability — is a term that signifies management with data that is understandable to the management of the enterprise. Overview Within marketing accountability the expression “integrated marketing communications” (IMC) implies that marketing and… …   Wikipedia

• Marketing Local — Le marketing local est une politique de marketing multinational adaptée aux particularismes de chaque marché géographique. C est par ailleurs la politique marketing naturelle pour toute entreprise ne desservant qu un marché local. Le marketing… …   Wikipédia en Français

• Multinational corporation — A multi national corporation (MNC) or enterprise (MNE),[1] is a corporation or an enterprise that manages production or delivers services in more than one country. It can also be referred to as an international corporation. The International… …   Wikipedia

• multinational — ▪ I. multinational mul‧ti‧na‧tion‧al 1 [ˌmʌltɪˈnæʆnəl◂] adjective 1. COMMERCE ORGANIZATIONS a multinational organization has offices, factories, activities etc in many different countries: • Big multinational companies can earn huge profits. • a …   Financial and business terms

• Marketing local — Le marketing local est une politique de marketing multinational adaptée aux particularismes de chaque marché géographique. C est par ailleurs la politique marketing naturelle pour toute entreprise ne desservant qu un marché local. Le marketing… …   Wikipédia en Français

• Global marketing — The Oxford University Press defines global marketing as “ on a worldwide scale reconciling or taking commercial advantage of global operational differences, similarities and opportunities in order to meet global objectives.”… …   Wikipedia

• Internationales Marketing — von Professor Dr.Dr.h.c.mult. Heribert Meffert I. Begriff und Konzept Die weltwirtschaftliche Entwicklung ist durch einen Prozess fortschreitender Integration gekennzeichnet, wie stetig steigende internationale Waren , Finanz und… …   Lexikon der Economics

• standardized marketing mix — A marketing strategy adopted by multinational companies for using basically the same products, advertising, distribution channels, and other elements of the marketing mix in all the company s international markets. See globalization strategy …   Big dictionary of business and management

• pharmaceutical industry — Producers of pharmaceuticals, substances used in the diagnosis, treatment, and prevention of disease and the modification of organic functions. The earliest records of medicinal plants and minerals are those of the ancient Chinese, Hindu, and… …   Universalium

• Out-of-home advertising — Marketing Key concepts Product marketing · Pricing …   Wikipedia